Despite the performance of some of our local teams of late, we think it’s still fair to say Charlotte is a sports town. There’s plenty to prove that; from pro teams to Division 1, 2, and 3 college sports in the area… to the busy fields, gyms, pools, and races.
Sports is big business, too. Generating MILLIONS of dollars in direct spending and local economic impact. And don’t get us started on the impact sports plays in the nonprofit space.
One of the drivers behind some of that impact is The Charlotte Sports Foundation. They’re the mind and muscle behind the Duke’s Mayo Classic, the Jumpman Invitational, and others.
Miller Yoho is Director of Communications and Marketing for the Charlotte Sports Foundation. He’s a runner, too… Miller welcome to the show!
Podcast: Play in new window | Download (Duration: 22:56 — 31.5MB)